How to sell gifts?

First of all, it is necessary to define the gift:
1 drainage type gift
The main purpose is to attract potential customers through gifts or coupons, obtain customer trust and exchanges through gifts, and collect customer data.
The attention here must give customers certain benefits or privileges, such as super discount cards or referral gifts.
2 Promotional gifts
The role is to use customer human weaknesses (mainly for small cheap) during the sales process, such as the second price of the second piece of goods, buy one free one -grade first -class promotion sales.
If customer doubts about product value and price, you can use great gifts to promote transactions.
3 After -sales gifts
The main purpose is to stimulate customers to repeat consumption and re -introduction. Not only can they leave a good impression and experience for customers, they can also establish a good relationship with customers.
. For example, the stubborn coupons sent by the hot pot restaurant, the cash deduction card provided by the foot bath city, can not only be used by themselves, but also give it to friends, easily realize the fission and word -of -mouth marketing of customers, which can greatly reduce marketing costs.
In the following precautions for the gift settings for you:
1 must be related to your industry or complement each other
Simply speaking A brand of trial installation, cake shops to deduct coupons, etc.
2 High value and low cost
You must learn to shape the value of gifts and reasonably control your marketing costs. Do not use some slow -selling products to flicker customers. There are many similar gifts for the local wholesale market that can be used as gifts. If you do not finish, you can change to other gifts.
3 Design different marketing solutions based on different customer types
It you have to formulate different gift marketing solutions based on product positioning and customer types. This different industry solution will no longer give examples. Some people in the province are copied.
4 Setting a certain threshold
Any marketing activities will have a part of the cheap people. A reasonable setting threshold can effectively filter this part of this part that is not precise. The common way is to get what gifts or coupons can be obtained.
5 Paying channels
If you are still using traditional channels to advertise, I can tell you that the effect will be poor, because people now trust and have too many routines. Customers do not like marketing And more willing to be recommended from the person or merchant you trust.
In you must learn to dig out the connections and resources behind yourself, use community marketing to increase customer stickiness, and maintain these customers. Once you get their trust, they will bring you a steady stream of wealth and transfer introduction Essence
It you must remember not to deceive your customers, reduce the threshold of customer transactions, do not make one -time money, because 90%of profits are on the back end.

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